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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web

Índice:

Introduction: The Foundation of Webonomics

1. The Quantity of People Visiting Your Site Is Less Important Than the Quality of Their Experience
2. Marketers Shouldn't Be on the Web for Exposure, but for Results
3. Consumers Must Be Compensated for Disclosing Data About Themselves
4. Consumers Will Shop Online Only for Information-Rich Products
5. Self-Service Provides for the Highest Level of Customer Comfort
6. "Value-Based Currencies" Enable You to Create You Own Monetary System
7. Trusted Brand Names Matter Even More on the Web
8. Even the Smallest Business Can Compete in the Web's Global "Marketspace"
9. Agility Rules - Web Sites Must Continually Adapt to the Market

Epilogue: The Web Effect - How It's Changing Life As We Know It
Acknowledgments
Notes
Appendix. A Directory of Important and Intriguing Web Sites

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