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| FAQ –
Frequently Asked Questions 1. Who publishes Executive Digest? Executive Digest is published by ACJ – Abril Controljornal Editora, a joint venture between the Abril group from Brazil and the Portuguese Controljornal group. 2. Which magazines are published by ACJ? Besides Executive Digest, the group also publishes the following magazines: Auto-Guia, Exame, Exame Informática, Super-Interessante and Turbo (general interest and specialised magazines); Activa, Caras, Caras Decoração, Casa Cláudia and Cosmopolitan (Women's magazines); and Barbie, HyperDysney, Pato Donald, Superjovem and Tio Patinhas (kids and teenagers' magazines). 3. What is Executive Digest's mission statement? To select and condense the best management information available from the better recognised sources. These sources will be mainly international, as they are the less available to Portuguese managers. 4. Why an English name for the magazine? Two reasons: on one hand Digest is an international designation for publications that select and condense books and articles, and on the other hand, an English name facilitates the negotiations of rights with international publishers. 5. Is your editorial concept copied from any other magazine? No, we created and developed it. There are publications with a similar concept in the United States, Australia, France and Asia, but they are dedicated exclusively to book summaries. 6. Is Executive Digest published only in Portugal? No, since 1998 it is also available in Brazil. We are currently looking at opportunities for further internationalisation. 7. What are your main sources of information? Two major sources: national and international management books and foreign magazines. We have agreements with some of the major publishers in the world, as well as reproduction agreements with academic (e.g. Harvard, London Business School, Insead), economics and business (e.g. Fortune, Forbes) and management (e.g. Management Review, Sales & Marketing) magazines. 8. Besides condensations and reviews of books and magazine articles, doesn't Executive Digest do original work? Yes, we publish articles written by our editorial team when it helps provide better information to our readers. Examples are interviews with authors in the fields of management or economics; or articles on seminars or conferences again in the same field. 9. Why don't you publish material about the Portuguese business environment? Exame, another magazine in our editorial group, is dedicated to publishing material about the Portuguese business environment. Our aim is to complement, and not compete with Exame. We nevertheless ask a Portuguese opinion leader to write a small editorial on the cover subject of the magazine each month. 10. What is the target audience of the magazine? Executive Digest is targeted at all people interested in the field of management. Our two main reader groups are middle and top managers (46% of our readers) and students (19%).
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| STATISTICAL INFORMATION Business and economics magazines sales According to the latest information available from the APCT – Associação Portuguesa para o Controlo de Tiragens (body that collects sales statistics), Executive Digest was the best selling magazine in it's segment in the first half of 1998, with average sales of 37.397 per issue. This leadership position has been maintained since our first issue in October 1994. Executive Digest's reader profile According to Markest – Bareme, Executive Digest has a total of 222.000 readers, and an average of 110.000. 57% of our readers belong to the A/B segment (the highest percentage in the segment). 63% of readers are male and 37% female, and the age group 25-34 is the highest with 34%. In the business and economics segment, Executive Digest has the highest penetration in the middle and top management group, which represents 46% of the magazine readers.
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| EDITORIAL TEAM Editor:
Jaime Fidalgo Cardoso (jfidalgo@acj.pt) List of Contacts: Address: Largo da Lagoa, nº 15 C - 2795 Linda-a-Velha
EDITORA ABRIL CONTROLJORNAL (ACJ) - ACJ Publishing Who is ACJ The Editora Abril-Controljornal is a joint venture between Editora Abril (from Brazil) and Controljornal (Portugal) created in 1980. It has since achieved market leadership in a number of market segments, and is the best selling Portuguese magazine publisher. Exame, first published in 1988, and Executive Digest, first published in 1994, are runaway leaders in the business magazines segment. Exame also publishes a number of yearly special editions: "Biggest and Best", "The top 1000 Portuguese small and medium companies", and "Exame VIP". Executive Digest also publishes the special edition "Franchising" and "Executiva" (a magazine for the businesswoman), as well as the supplements "Digital", "MBA Guide", "Extreme Sports Guide", and "Golf Courses Guide". Other magazines for this target audience are "Turbo" and "Auto-Guia" (car magazines) and "Exame Informática", leader in the computer magazines segment. A new publication in 1998, "SuperInteressante" is also leader in it's segment. Another important segment for Abril-Controljornal is women's magazine, where "Activa", a magazine with practical information for the modern woman, is market leader with 32% share of the segment, while "Casa Cláudia" tops the sales in the subsegment of Interior Design and Arquitecture. Another successful publication is "Cosmopolitan" a joint venture with the North American Hearst Corporation, one of the biggest publishers in the world. In 1995, ACJ launched the weekly "Caras", another success, which has led to the launch of "Caras Decoração". ACJ's latest launch was "Jovem" in 1997. Following on the footsteps of Abril, ACJ is also market leader in the children segment. From the beginning, ACJ has published the Disney magazines, which currently include 4 monthly magazines and a number of specials every year. Since then, the magazine for teenagers "Super Jovem" was launched and is also a segment leader. Besides magazines, ACJ also publishes books, the majority being children's books. In 1998, it has entered a completely new business, with the launch of "Auto Directo" a service for selling and buying cars through the Internet. A brief history of the two publishing houses Editora Abril (Brazil) The Editora Abril was founded by Victor Civita, in 1950. Its first publication was Donald Duck form Walt Disney, which immediately sold 82.370 copies. A year later, it launched "Capricho", one of its biggest successes, which achieved sales of over half a million copies by 1959. The initial years saw a constant increase in the number of magazines published, some of which achieved segment leadership. Some of the major titles launched around this time include "Mickey" and "Ze Carioca" for children, and "Ilusao", "Nocturno" and "Manequim" for women. The early Sixties saw the launch of "Quatro Rodas", a car magazine, "Cláudia", another magazine for women, and the general interest magazines "Realidade" and "Veja". "Veja" is currently the 5th best selling general interest magazine in the world. In the late Sixties, new magazines included "Exame", best selling business magazine in Brazil, and more women magazines "Casa Cláudia", "Elle", "Nova" and "Manequim". In the Seventies, Abril entered two new segments, with the launch of "Placar", a sports publication and "Playboy", which has 4.370.000 readers. Abril's first move towards internationalisation was ACJ in 1980. Ten years later, it created the Editora Primavera in Spain. Back in Brazil, it created Abril Jovem, which is now responsible for all children and teenagers publications of the group, with a view to further internationalisation. Already in this decade, the group has diversified into the audio-visual industry. It was responsible for the launch of MTV in Brazil, as well as for the launch of TVA, the first pay-TV in the country. It also owns Abril Video, which is market leader in Home Video. The Almanac Abril has been launched in CD-ROM, since 1994, and the most recent success in magazines is "Caras", a magazine in the People/Hola format, which has already achieved sales of 800.000 units. Abril is a vertically integrated publisher, controlling all activities from the printing to the distribution channels. Other products of the group include books, phone lists, guides, and school manuals. The Group's magazines, television, video and phone books activities are the sources for it's database marketing. Know the Group better on www.uol.com.br/ Controljornal Group (Portugal) The Controljornal Group was created in 1988, by Francisco Pinto Balsemão, a former Prime Minister of Portugal. The group was created to consolidate a number of different holdings, including "Expresso", the best selling weekly paper in Portugal; VASP, the distribution company of "Expresso"; and the advertising agency Publimédia. In 1988, the group acquired Papelcor, a newspaper distribution company; Publicartaz, a company specialised in outdoor advertising, and "A Capital", the only daily evening newspaper in Portugal. In the following year, it went into a joint venture with Abril Morumbi to form ACJ. In 1991, Controljornal started operations of Imprejornal, one of the biggest printing companies in the country; and acquired an interest in "Editora Constância", a publisher specialising in school manuals. In 1992, ACJ acquired two more weekly newspapers – Autosport and Blitz -, and founded SIC, the first private television channel in Portugal. Today, Controljornal is Portugal's biggest media group, with interests in television, press (newspapers and magazines), printing, distribution, paper import, advertising, and school manuals.
- Publicity Department Advertising Manager: João Canadinhas (joaoc@acj.pt) North Office: - In our Home-Page
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